Love is in the air! How to rock the pink and blue look this summer!

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 Our First Warehouse Sale is a Success! You won’t believe what happened!

Dane Wilkerson Shop72.com Warehouse Sale
That’s Dane from eCommerce

Our warehouse sale has been a long discussed affair that we originally thought wouldn’t even happen. But, with a little luck, a little ingenuity, and a bunch of extraordinary people, we  got it done! From memorial day onwards, shop72.com has catered to the area, offering discounts, free gifts and more, all to better serve our loyal customers and make connections with the people in our community. And it’s not over yet, our sale is still going on, so come on down to our warehouse if you’re in the Belleville area for blowout sales and killer smiles.

Warehouse sale in Belleville
Our warehouse is looking spiffy!

The much anticipated sale kicked off officially on the first of June after months of painstaking planning and setting up our humble warehouse to look its best. It’s a handsome gentleman that we had to transform in order to appeal to the masses and, after worrying about it til we were all stressed out and above the legal blood/coffee limit, we whipped it into shape. Dane, our resident eCommerce manager and Linda, our Customer Service rep, took care to arrange everything, stocking racks and shelves with products and making sure everything was price tagged and ready to go. It was a hassle for them, working all day in the hot warehouse, but never once did they complain.

The first of June rolled around a lot sooner than we anticipated though, but we were

Warehouse sale in Belleville
Things are still selling quickly.

finally able to open our doors to the masses. We posted on Facebook and Twitter, handed out flyers and discount codes in expectation for our customers arrival but, to our complete and utter surprise, people started showing up early! We couldn’t stand to turn them away, so our sale actually started a few days ahead of schedule. Customer after customer came pouring in until we really didn’t know how to accommodate them. We were so surprised—and still are! People love our housewares, chocolate fountains and shammy’s, but more than anything they’ve been all over our clothing items like our dresses, camisoles, leggings, shoes, cardigans and more. Except, instead of ordering online and waiting for it to be delivered, they took it home straight away. One woman even decided to wear a pair of our heels home, straight out of the box. This has been more than a success, we’re so excited to have our loyal customers–and friends!–showing up to hangout with us.This sale has been an extraordinary success and we can’t wait to promote bigger and better events for our customers in the future.

Summer Fashion Trends You Won’t Wanna Miss Out On!

Summer is no longer a far off, distant dream, it’s actually right around the corner for most of us here in the US. And, as the fashionista’s we know we are, if we’re not prepared we’ll find ourselves up a very specific creek without a paddle to get us home again. Summer fashion items are already trending on the the runway and even right here in our own neck of the woods. Let’s take a look at some of the most desirable, sought after trends for the upcoming season, from flirty, far-out bikini covers to rich cummerbunds for your beau; I’ll tip you off to some of the latest trends and how you can get them on the cheap. Your Summer holiday on the beach is about to get a whole lot more stylish.

Remember 2012, when the galaxy theme exploded onto the scene? Mostly thanks to tumblr, galaxy themed clothing items were all the rage and are recently coming back into circulation with the surplus of Pinterest DIY techniques. Anything with swirls and smatterings of color, bold, bright prints and neon are what the kids are asking for. And by kids, I mean the twenty somethings that can’t really afford to pay attention but somehow find the time to fill your inbox with requests for galaxy themed blog design. This season, bikini covers are especially on the rise expense wise. Even if you can afford the designer price tag, there are plenty of low cost, online options that mimic the pricer items even without meaning to. Let’s have a little comparison.

Shop72 Galaxy Bikini Cover
Lord and Taylor are killing me with their radio ads right now. Who can honestly afford their crap? I’d rather look cute and not go broke.

The bikini cover on the left is from Lord and Taylor and is a basic, boring black. It costs a whopping $54 dollars. While the cover on the right is a new item from shop72.com. It falls in line with current trends and is only $22 dollars. Half the price, double the fashion. Some people just prefer to pay for expensive, over-priced brand names, but when it comes to a flimsy piece of cloth you’re probably only going to use two or three times each  year, I say skip the name brand, no one’s going to notice if you don’t tell them. And I, for that matter, most certainly won’t. If you really want to get your bang for your buck this season, think deeply about how often you’re going to actually use an item and whether or not it’ll still be of use next year. Certain fabrics, cuts and styles don’t stand the test of time, so be extra certain that cute, $200 dollar chevron print swimsuit you’ve been eyeing is going to look just as good on you next Summer as it will in the next two months.

For men, cummerbunds and bow ties are back in season, and not only because thousands of females are shoveling them to the alter whether they like it or not. Prom season recently passed and men of all generations are still in the spirit of the roaring twenties when class was

David Oyelowo Shop72
HOLLYWOOD, CA – FEBRUARY 22: Actor David Oyelowo attends the 87th Annual Academy Awards at Hollywood & Highland Center on February 22, 2015 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
Moda Di Raza Burgundy Cummerbund and Bow Tie Set
Cummerbunds from Shop72.com at a steal for $9.99

still something to be coveted. Deep, rich colors like burgundy, red, wine and royal blue are being favored  over the normal black, while monochromatic and tame colors are shunned. David Oyelowo tore up the Oscar’s red carpet in a Dolce & Gabbana one button suit with matching bow tie and cummerbund. The color really stood out on him and, despite wearing red on the red carpet being a fashion faux pas, he looked dashing among the  other actors and boozed up starlets.  While Dolce & Gabbana may be out of everyone’s price range, you or that special someone in your life can luckily rock the cummerbund and bow tie look for under twenty dollars. I found this gorgeous set online and on SALE for $9.99. A freaking steal for superb style.

In shoe world, it’s still all about the platform heel. Popularized in the last couple years by Christian Louboutin, especially his Daffodile pump that has every woman foaming at the mouth, the platform heel is back this year with a vengeance. And, I can’t even kid myself, if I could swing  a grand for a heel from Louboutin, there’s no substitute in the world I would

Shop72 Blue Suede Pump
There’s somewhat of a difference but you can’t beat it for the price. $1070 VS $29.99.

settle for. But if you’re like me and tuition is more of a problem than footwear, you may be searching for alternatives. I found a beautiful blue suede heel that’s pretty darn close to Louboutin’s “Victoria”. And for a fraction of the original cost, how can you go wrong?

The chunky heel is another trend for this season that simply wont die. I’m not personally a fan of this one, but there are plenty of trendier fashionista’s who just can’t get enough of a fat heel. Fashion week was full of thick heels with fanciful patterns and mixtures of fabrics but suede came out on top like always. I found this lovely pair online for super cheap.  They would go great with a knee length skirt and blouse or even a pants-suit.

Chunky Heel Shop72
Not for this type of heel but it’s still business chic!

This heel is the fashionable business-woman’s wildest dream. The dark purple color is near black, making it super easy to wear with just about anything. Heels will always be ultra feminine, despite where they got their start. In a nutshell, fashion’s latest trends are all over the place this year. If you can swing the pricier items, totally go for them! But for those of us who can’t, we’ll just have to fake it until we make it. But, as they always say, imitation is the sincerest form of flattery. And imitate we shall, while keeping our hard earned cash where it belongs; firmly in out pockets.

Are You Wearing Leggings the Right or Wrong Way?

In other words, when fashion and comfort collide!

Leggings. Unless you’ve been living under a rock in the ocean for the past two or three years you’re well aware of leggings as a trend, and the timeless debate of “are they pants or not?”. Needless to say, it’s not my place or anyone else’s to tell you how to wear your clothes. If you like them beneath dresses, that’s cool, if you prefer them on their own with a T-shirt or baggy sweater, that’s cool too! The point is, your comfortable and you’re stylish, and with those key points down, nothing else matters! I’m coming to you today from the midst of the debate, hoping to sway both sides to a differing point of view by talking about–yep, you guessed it–the versatility of leggings!

The Long History of Leggings and How They Came to Be

Leggings are typically ankle-length, and some are stirrupped or encase the feet. Some are shorter. Leggings are worn to keep a person’s legs warm, as protection from chafing during an activity such as exercise, or as a decorative or fashion garment. Leggings are worn by both men and women during exercise but usually only by women at other times. In contemporary usage, leggings refers to tight, form-fitting trousers that extend from the waist to the ankles. In the United States, they are sometimes referred to as tights. However, the two words are not synonymous as the word tights refers to opaque pantyhose.

Leggings were originally called hose, and were first found in the Renaissance era.  They were worn by bothfcf119a723180e79866e78a0c8b1f93d men and women, and were actually one-legged, using different colors and prints for each leg.  They were used to show status: most were made from wool, while others were made from silk for the noblemen/noblewomen. Men also wore trunkhose, which were the puffy garments that were worn from their waist to their knees. From the blog Encouraged Life, I found even more insightful information on the history of leggings: Leggings hit their height in the 1980s during the time of cheesy pop, exercise videos, and crazy fashion.  I not only did some research on how leggings were worn, but talked to my mom about this trend in the 80s.  She said leggings in 80s were nothing like they are today. She said they were really thick, and were always paired with a skirt, dress, or oversized top that covered the rear end. She said they wore leggings “as pants” when they were doing exercise videos. Throughout my research, I found the same information. I thought I would share this photo of the 80s queen, Madonna, performing at a concert. The 90s started the era of wearing leggings as pants, which were generally  patterned or part of an outfit. I thought I would share a picture from the fashionable diva group, The Spice Girls (great blast from the past, right?).  Leggings were still worn a lot for exercise as well. Leggings have made a huge comeback recently, and are a trend of today.  Many pair up sweatshirts and tops with leggings and wear them as pants.  They range anywhere from black to patterned and colorful. 

In a nutshell, leggings have come a long way from their humble beginnings as just undergarments of the wealthy and the fashionable in the Victoria era. Women of all shapes, sizes and social-economic backgrounds wear the versatile garment, whether they consider them pants or not.

Types of Leggings – Yes, There Are Different Types You Legging Nazis

Leggings come in may different styles, patterns, colors, fabrics and lengths. From ankle length leggings (depicted above), to leggings with stirrups, capri or “calf length” and even footed leggings, they truly take the cake for how you can wear them. I believe the biggest factor in the pants debate is the common misconception that regular, nylon, semi see through tights and leggings are one in the same. Tights commonly have feet, but have variations that don’t them. They’re meant to be worn beneath dresses as hosiery, not on their own as leggings typically are. True leggings that are meant for on their own wear are  typically made from cotton, wool, and thicker blends. The best leggings, in my opinion, are made from cotton and are fleece lined, making them extra heavy, durable, and perfect for wearing during trendy-100-nylon-sheer-rib-tights-blk-216057the winter months. Rule of thumb: if you can see through them or make out skin tone through the fabric, then they’re obviously meant to be worn beneath something. It’s common sense. If they’re 90% Nylon…pass on them unless you specifically want to wear them underneath your favorite dress.

Pro tip: Black, footless tights make a bold statement underneath sweater dresses and oversized tops, especially when worn with chunky belts, chunky heels and sexy stilettos of the same color.

Leggings, Cute Trend or Fashion Faux Pas? 

As with every post, the choice is ultimately up to you, but in my opinion, I genuinely believe leggings are the way to go if you want to dabble in high fashion and still be comfortable. Denim and other fabrics are nice, wearing skirts are easy and breezy, but nothing beats the simplicity of leggings or how stylish one feels when you step out the door in them. Shop72.com has a wide range of leggings in both regular and plus sizes. From crazy, wacky patterns to solid colors, and even the infamous footless tights, we have it all. And, the best part about our leggings is that they’re inexpensive! I recently saw a pair of black, cotton leggings on Polyvore.com from some obscure French fashion label that were on SALE for four hundred dollars. This was a SALE item! That’s completely and utterly ridiculous! But, I guess if you have money to blow, four hundred dollars is most definitely the way to go. What else would you spend it on? Charity? Hooplah.